“IF YOU THINK EDUCATION
IS EXPENSIVE, TRY IGNORANCE ”
Abraham Lincoln

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Training, a solution that improves your sales performance.

The economic climate is ever more shifting, uncertain and tense, and the turnover of sales staff in companies is often high.
Consequently, the Managing Director or Sales Manager often wonder whether it’s worthwhile investing in training (return on investment) or whether there is a risk that once
these salespeople have been trained, they will head off for new pastures.

 

At the same time, crises are succeeding each other at an alarming rate. How can we use training to improve performance when everything changes so quickly?
Sales as we know it is being transformed: digitisation, social media and e-marketing are all solutions that make us question the need to hire salespeople.

 

However, a website can never replace direct contact between a salesperson and a customer or prospect, so,
training is still by far the best solution for improving sales performance.

 

This said, needs are not always identical from one company to the next, and sometimes from one salesperson to another. Deal Spirit therefore conducts an audit of your
needs, to deliver the most customised training possible. The usefulness and success of training can only be measured by the rapid results it produces for its participants,
ensuring they are immediately operational and that its principles bear fruit as quickly as possible.
Deal Spirit techniques are relevant, practical and wide-ranging, equipping you for any situation that might arise.

The different stages of the sales cycle

Canvassing

How to make a good impression, engage in discussion on the
right foot, or start negotiations and sales pitches very early in the
process – whether you’re making an initial approach or responding
to a request from a customer or prospect?

Identifying customer or
prospect needs and defining
their profile

How to cover every aspect of the prospect or customer profile?
How to prepare your sales pitch, identify hidden needs,
establish buying motivations and prevent objections?

The sales pitch

How to present your offer to show the solutions meet your prospect or customer’s needs?

Response to objections

How to refute all the customer or prospect’s objections in a
personalised and bespoke way, to remove all potential ambiguities,
reassure your contact and make them want to conclude the sale?
What are the best techniques here?

Conclusion

How to get your contact to take a leap of faith and trust you,
by signing the deal?
What techniques should you use to conclude the sale?

Each of these steps in the sales cycle may require training.

Beyond and in addition to these different steps, there may be more specific needs during more complex sales stages:

 

– Defending the price and added value.
– Difficult negotiations and customers.
– How to respond to and bypass the tactics of professional buyers?
– BtoC sales (Business to Consumer), customer services and loyalty.

Sales is primarily a human activity,
deeply rooted in psychology.

At Deal Spirit, our sales solutions and techniques are built on robust, tried and tested foundations. We draw on neuroscience and make training fun by
using the best learning techniques (role plays, case studies, observations, filmed and debriefed practice situations, rehearsals, etc.).

 

– Communication.
– Time management and how to save time.
– Conflict management and preparing for discussions.
– Stress management for you and your staff.
– Leadership and team management.
– Team building.
– Media training.
– Corporate culture and values.
– Professional efficiency.
– Intercultural relations and international sales
(how to sell to Americans, Japanese, Russians, Chinese, Indians, British,
Germans, the Middle East or Africa).

Company or individual coaching

In the context of your business, Deal Spirit can support you in preparing one-off events (seminars, conferences, plenary sessions, interviews, etc.)
and help you produce an event that appeals to your public.

 

We can also help you develop your career as an individual, within your company or otherwise, in a more stress-free way.
Training is our core business, passing on knowledge is our passion.